Album Premiere/Review: ‘ShopLand World: Music for a Discovery Park of Miniature Supermarkets’

Various Artists

ShopLand World: Music for a Discovery Park of Miniature Supermarkets

(Strategic Tape Reserve)

What’s something that everyone does? Scratch that, what’s something that everyone has to do? That’s right, meine Kinder. Kaufen. Shop.

In our glorious capitalistic society, everyone must buy or die. This is great, fantastic really, but the question remains: how do we market it?

Now you might be thinking to your feeble-minded self: “wait, doesn’t shopping already market itself?” To that I’d say, “oh my sweet, soft, dumb child, you think far too big”.

Big? Yes, big. You may think small, but think smaller… smaller… smaaaaaaaaaaaaaller…

There we go. Now we’re thinking miniature.

Sure, sustaining the marketplace as is would be okay, borderline fine, but this is the attitude of someone who settles for second best.

Enter entrepreneur and the founder and CEO of Strategic Tape Reserve Eamon Hamill and his proposal for ShopLand World: Discovery Park of Miniature Supermarkets. Today, we are beyond delighted to share the sounds of ShopLand for the first time, as well as provide our thoughts on the plan and Hamill’s modest funding request of €60 million.

 

 

ShopLand is truly an all-star assembly of artistically affluent and astute individuals. Immediately, its music pulls no punches with a prelude by none other than the prolific Nicholas Langley, who also happens to be the mastermind behind Third Kind Tapes. Opening with the partnership between Hamill and Langley sends an immediate message to the European Union that ShopLand is serious business. It’s no exaggeration to call Hamill the Willy Wonka of ShopLand World and Langley’s contribution its “Pure Imagination”, a magical composition that transports and introduces the listener to the wonderous world of large-scale non-profit miniature capitalism.

Elizabeth Joan Kelly follows with “What Penumbras”, a frantic but industrious piece that captures the childhood nostalgia of beelining from megastore to megastore in the quickest, most efficient way possible so as to experience as many wares as possible before die Ausgangssperre. A sure-to-be favorite for fans of the practical aspects of tiny supermarkets: smaller stores means more stores and less distance between each one, a prime selling point of ShopLand this track expertly communicates.

Next is Fire-Toolz, and what can we say about Fire-Toolz? Well, she’s an experimental artist who’s received not one, but two Pitchfork album reviews. Two. If that doesn’t loosen the wallet of the EU, nothing will. She contributes a MindSpring Memories remix of Skinless X-1 standout “μακάρων νῆσοι「Fortunate Isles」”. As we listen, we recall those hazy, special memories watching Supermarket Sweep and Shop ’til You Drop as we are made awash with pure atmospheric joy.

There’s so much to discover in this discovery park, including but not limited to wonderful pieces from Counterzine regulars Whettman Chelmets and Petridisch, the highly informative “Study into the Effects of Background Music on In-store Shopping Behaviour (See R. E. Milliman, 1982)” from Robert Macbeth, the chaotic “QVCCTV” by Marsha Fisher which brings us our own Black Friday, Third Witness’ “PSA” which takes us to the jungles of K-Mart, and the whimsical woodwinds of Suko Pyramid’s “Look Mother (My Own Tiny Supermarket)”. We could go on and on and on and on and on and on and on, but once again this is a discovery park, and so we encourage you to discover yourself ShopLand’s bountiful produce.

This is a no-brainer: how often does a business idea manage to be both highly efficient and an adventure? ShopLand World is a revolution in marketplace structure and its supporters communicate its bold ideas with deftness and aplomb. The EU would be utter fools to reject Hamill’s request.

Our miniature hearts swell: we’re in love.

 

Favorite tracks: “What Penumbras”, “Wait Line for the Bossa Nova Aisle”, “Study into the Effects of Background Music on In-store Shopping Behaviour (See R. E. Milliman, 1982)”, “No Sleep Funnies”, “Secret Supermarket”, “Look Mother (My Own Tiny Supermarket)”

 

You can stream ShopLand World: Music for a Discovery Park of Miniature Supermarkets below:

 

Rating: Essential

 

Tape4
Neatly organized rows and columns of the cassette edition of ‘ShopLand World: Music for a Discovery Park of Miniature Supermarkets’
TapeJa!
The cassette edition of ‘ShopLand World: Music for a Discovery Park of Miniature Supermarkets’ amidst ‘ja!’ brand supermarket delights

 

‘ShopLand World: Music for a Discovery Park of Miniature Supermarkets’ releases tomorrow, July 23rd and is available to pre-order digital and cassette here now via Strategic Tape Reserve. Be sure to follow Strategic Tape Reserve on Twitter, Instagram, Facebook, and Bandcamp to keep up-to-date with their releases.

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