Medium Soft Shares “Waterfall”, Announces New Album ‘AM in the PM’

Today, we’re excited to share “Waterfall”, the newest single from UK singer-songwriter Medium Soft, as well as announce his follow up to March’s Paradise SlumsAM in the PM.

“Waterfall”, and by extension AM in the PM, represents a stylist shift from Paradise Slums, largely owed to the acquisition of a ’90s Technics keyboard bought with funds made from that record. As we continue to note, one of the most refreshing things about Medium Soft’s approach to the more lo-fi subsets of pop music is that it reaches beyond a hollow aesthetic and represents his personal circumstances: this time, he could afford a keyboard, so he’s going to use it.

 

medium soft
Medium Soft

And use it he does: on lead single “Waterfall”, there’s no sign of the nylon string guitar that defined the tropical escapism of Paradise Slums, instead favoring ’80s synth and city pop artists as inspiration, such as Hiroshi Sato, Bread and Butter, and Haruomi Hosono. The result is its own type of escapism still, reaching towards the pristine visage of the pop seen as the reflection of luxury life in Japan in the wake of the country’s economic boon in the ’70s and ’80s. Similarly to Paradise Slums, however, the recordings are of a more humble nature, reminding us such idealism is but a hazy dream to grasp at in our minds and slip through our fingers in reality. Fans of the aforementioned artists should appreciate “Waterfall”‘s cool, sparkling synths, but fans of modern artist Part Time should especially take note of where Medium Soft goes from here.

 

You can stream Medium Soft’s “Waterfall” below:

 

AM in the PM was named in reference to Medium Soft’s own sleeping patterns (largely awake at night and asleep during the day), as well as in homage to AM radio, where you’re liable to catch the occasional glimpse of pure pop magic obscured by a shaky signal and a poor timeslot. It’s yet again another perfect angle to cut for a man on a persistent yet gradual climb towards a better life via a communication of the beauty, peace, and happiness that isn’t, but should be. The album is tentatively planned for release sometime in June or July, and Medium Soft is currently looking for a tape label for release.

 

“Waterfall” is out now and available to purchase here. Be sure to follow Medium Soft on Twitter and Bandcamp to keep up-to-date with his music. You can read more about Medium Soft via our premiere of “I’m Fine, I Lied” or our review of ‘Paradise Slums’.

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